By: Maxie Aw Yeong

Global flavourings and fragrances supplier Symrise has completed the third phase of its investment in Singapore with the launche of its Evodry tower yesterday.

The building located at its Pandan Loop plant, showcases Symrise`s Evodry encapsulation technology. Costing $20 million, it represents half of Symrise`s investment in Singapore-its Asia headquarters-since 2008. The guest of honour at the launch, Economic Development Board`s assistant managing director Julian Ho, Said: “This investment reflects the confidence Symrise has in Singapore`s intellectual property protection regime, and our ready pool of skilled manpower.”

Declan macfadden, Presiden of Asia Pacific at Symrise, said: “Asia is now our second-largest market. Introducing this technology to the Asian market is in line with our aggressive growth strategy for the region.”

According to the German manufacturer, the technology allows greater stability of liquid flavours, improves storage stability and flavour retention, which is important in South-east Asia.

Hans Holger Gliewe, president of the company`a flavour and nutrition division, said: ”it is stable soluton for the tropical conditions, You have better protection- interms of flavour profiles, it gives you better authenticity.”

The new facility will double Symrise`s local output of encapsulated flavours, and increase efficiency and product freshness.

“This technology (Evodry) is already known to the local food companies in Europe and United States. And these companies are emerging quite strongly now in Asia, and expect us to deliver the same quality locally here: “The capsules...are more resistant, which allows the customers to reduce the dosage of the flavour in their final end-products.”

Source : THE BUSINESS TIMES, SINGAPORE