REGIONAL TECHNICAL MANAGER NZMPS & EA
Consumer are looking for products to support their health and wellness aspiration. Brand owners in SEA are launching new products with high protein and immune support claims. Protein fortification continues to evolve in mainstream categories, offering consumers more format options. Dairy protein has a long standing credibility on its reputation as a high quality complete protein that provides adequate levels of all essential amino acids. In this presentation, Dr. Michael Hii, NZMP Regional Technical Manager will discuss several concepts of protein fortification in variety of food formats well suited to the mass and premium mass consumers.